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Publisher's letter I'd rather be good than lucky Ask the expert Answering customer questions Small Start, Big Impact One Midwest distributor brings new meaning to "small business" Sales Candy How too much of a good thing can make you sick Measuring Sales Potential A simple formula can evaluate the sales potentional of your customers Financing as a Selling Tool You don't have to be a CPA or loan officer to talk to your customers about financing equipment In a Heartbeat Distributor reps can educate dentists on the value of AEDs Windshield Time Automotive-related news for reps A Clean Finish Distrbutors reps can offer dental customers guidance on sterilization techniques Tech Talk Instrument management systems increase workflow for your customers Mind on the Mission Bryan Creason uses the focus learned in the National Guard in his role at Goetze Dental News Dental industry news

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