First Impressions Magazine

Publisher's letter
Communicating Your Value

A former practicing dentist and current sales expert answers your questions

Branching Out
From niche to full service, one distributor shares it success story

Who's in Charge?
Don't overlook key staff when visiting your dental accounts

The Sales Study Guide
Five homework tips to make you a best-in-class salesperson

Windshield Time

Land of the Free?
Can the lure of free goods blind customers to the true value a saels rep can bring them? If so, whose fault is that?

The CAD/CAM Sale
ROI, quality must be the selling points, say vendors

Selling against the Gray Market
Distributors dish on how to spot, combat gray market activity.

Dirty Little Secrets
Infection control expert Nancy Andrews answers your questions

Anesthetics

A new day, new technologies, for today's periodontists

Driving in Style
For one rep, cars are much more than a mode of transportation

In the Army
For one rep, a military background proves invaluable to his dental product sales career

News/Products
Dental industry news

The Preview Show