First Impressions is a publication whose sole focus is to make dental distribution sales reps better by providing an informational and educational link between dental manufacturers and the distribution channel responsible for selling those products and services to the profession.
Simply put, First Impressions' objective is to provide resources that enable manufacturers to reach and teach the sales community so that they can become more valuable to their mutual customer-the dentist. Our focus is on the sales people. We will provide information that allows sales reps to operate at a higher level and enable them to better respond to the needs of their customers. When a sales person knows more about his customers, market trends and products, they can be more productive in the field.
This publication will focus on issues that reps themselves tell us are important to them...what keeps them and their customers up at night. Our experience tells us that reps want and need more resources that position themselves to be more valuable to their customers.
First Impressions' mission is to be the place that reps look to for product information, industry analysis, market trends, and a real-world approach to selling techniques.
Some of the features in each issue will include:
- Tech Talks - featuring educational content on a particular product or procedure
- PRECISE Selling - sales tips from Brian Sullivan, author of "20 Days to the Top" and one of the healthcare industry’s leading speakers and sales gurus
- Windshield Time - latest on gadgets and gizmos for sales reps on the road
- New Product Showcase - the latest in new technology
- Rep Profile - feature article showcasing the personal interests, activities, and hobbies of distributor reps
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