Brian Taylor
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I’d Rather be Good than Lucky
No, the title is right. We have all heard the other version, "I’d rather be lucky than good," but in today’s marketplace, that phrase seems to go best with "I was just in the right place at the right time" as a poor excuse to explain the outcomes of life’s events.
If you have ever watched Tiger Woods on the golf course, you have seen some of the "luckiest" shots and bounces of all time. Funny how they always seem to happen to him. Or have you ever noticed how most of his competition seems to fold down the stretch. How darn lucky can Tiger be for that to happen just as he is breathing down their collective necks?
The truth is that it is far more than luck that makes Tiger No. 1 in the golf world. When you think about it in other arenas as well, it seems that the outstanding performers also seem to be blessed with "luck." They seem to luck out and win all the awards, they seem to make more money than those less lucky, and they always seem to be in the "right place at the right time."
In a market that is changing like this one, where technology changes are fast and furious, you can’t count on your "luck" to pull you through anymore. No, you have to be good. The good news is that you are in an industry where the resources to be good are plentiful. From the internal resources provided by your company, to industry meetings, to ongoing educational and training programs, to the wealth of knowledge you derive from your supplier community, the opportunities to become good are ample. We are excited to be a part of this industry and hope we contribute as well in providing timely and valuable content that enables you to become better at what you do. We recognize the need for a distribution network to be able to communicate easily with its suppliers and vice versa. It is our hope that we can provide a link between the makers and sellers of dental products and services, and provide a forum where ideas and information can be freely exchanged.
I’d like to thank so many of our new readers for their response to our first issue. We received a warm welcome along with many suggestions and ideas for how we can provide meaningful material that will cause you to pick up First Impressions and see what is new in each issue. In addition, I’d like to thank the companies who have supported the launch of this new magazine with their advertising. Each of these organizations recognizes the value of their distribution sales network and how important you are to them. Sometimes we lose sight of the commitment that the supplier community makes to distribution. So when you read through this issue, pay close attention to those companies you find here. They are in your corner 100 percent. They would rather that you were good with their products, not just lucky.
Brian Taylor
Publisher
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